Different bids can be set for the following FIVE variables and combinations thereof:

• Exchange
• Placement ID
• OS (Windows, iOS, Android)
• Device Maker (e.g. Samsung, Apple, Google, Motorola)
• Device Model (e.g. Galaxy, iPhone 6)

Create and Manage Audience lists directly from the Bucksense console.

You can set up In-App events to track conversion events beyond the download. You can create audiences based on specific user behaviors (e.g. users who downloaded app in the last 24 hours, users who placed an order/purchase/game level, etc.).Audience lists can be created, managed and updated directly from the console to target users in real time.

Leverage 3rd party data so your ads are displayed on the sites that are relevant and timely to the user.

Cookie-free ad targeting across multiple categories:

• Contextual Categories
  Choose from 300+ categories
• Custom Categories
  Create own categories inline with your brand/message
• Mobile App Specific
  Advertise on specific app categories and attributes such as price (free, paid, in-app purchases), app ratings, etc.
• Video Categories
  Include/exclude video format options your campaign (screen size, ATF, autoplay)

Using Ad Tags, advertisers can use their own ad server. This can allow them to dynamically select creatives based on targeting criteria before the click.

With Ad Tags advertisers can use their own ad server and determine what creatives to show to what users. This gives them more flexibility and control over their brand.

Advantages:

• Creative Control Update
  Change and test creatives as you see fit
• Optimization Control
  Determine who sees what
• Data Control
  Use your own reporting to gain insights on performance

To reinforce your acquisition efforts, you need to retarget customers with meaningful communication and bring them back to your app. Using first party data, Bucksense has the tools to build a profile on your users based on their actions, even if they have only opened the app once.

Maximizes the customer lifetime value
The online ads help keep your products or services on the visitors’ minds and increase the customer lifetime value by greatly extending the amount of time a prospect will remember your business.

Increases the conversion rate
Since the vast majority of people who first visit a website are not ready to buy, retargeting increases the likelihood of reaching people who finally are ready to buy, because they have already accomplished the first step: visiting your website. Therefore, prospects who click on a retargeting ad are much more likely to have an Internet of purchasing.