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Bucksense serves advertisements to end users of various publishers (such as website operators or mobile app developers), via real-time marketplace platforms exchanges ("Exchanges") and/or such publishers. Those ads are provided by advertisers, who use Platform to serve their ads and manage the overall performance of their ad campaigns, including by using third party services that integrate with our Platform. When an end user receives or clicks on an ad, we might receive or collect some or all of the data provided below, whether from the end user's device, from the relevant Exchange/s, from third parties and/or publishers ("Data").
We generally do not collect or use personal information about individual users through the Bucksense Service. When we say “Personal Information”, we mean individually identifiable information that would allow us to determine the actual identity of and/or directly contact a specific living person, such as an email address or telephone number. We collect personal information only when we are contacted directly by an individual through the our site and the individual voluntarily provides personal information to us, such as by submitting a question or registering to use the Bucksense Service. Bucksense does not collect Personal Information about consumers that receive advertiser offers through the Bucksense Service.
You are not legally obligated to provide us any Data. If you do not want Platform to collect such Data, please follow the instructions below to Opt-Out.
You can find a list of Bucksense’s partners here www.bucksense.com/about-us/#ourPartners
The Bucksense Services collect information about your device and the ads that we deliver onto your device. This data, which is collected passively using various technologies may come from such sources as your web browser or the apps that you use. We also may obtain the precise location (e.g., lat/long coordinates) of your device and may use that information to deliver targeted ads. We may also combine the information collected across multiple sites and mobile apps in order to create interest segments that help us target future advertisements based upon those inferred interests. This practice is sometimes referred to as behavioral advertising or interest-based advertising. We use this information as part of the Bucksense Services to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same user (frequency capping), providing an advertisement to only certain types of users, or providing a report to a client on the number of its advertisements that were clicked. We may share this information with clients, vendors, and other companies that we conduct business with as permitted by law.
When we present an ad on your device we might receive or collect some or all of the following:
In operating the Bucksense Service we may use the following technologies:
The Data may be provided to us directly by you, by the relevant Exchange/s and/or by publishers.
Bucksense uses the Data to provide end users with our advertisers' customized ads regarding content and/or apps, to enable our advertisers to analyze their ad campaigns and performance (including via their respective tools and partners), and in order to improve the overall quality of Bucksense's services.
Bucksense may retain and use the Data for up to 90 days following the collection and/or receipt thereof, in order to ensure the proper performance of its services, and to allow its advertisers to properly manage and analyze their ad campaigns via our Platform.
In some cases we might retain certain Data for a longer period, as reasonably necessary to comply with an Opt-Out request and/or with any applicable laws, or if we believe in good faith that the Data might be necessary in the future for dispute resolution purposes.
Bucksense may use non-personal aggregated information, including such that was derived from Data but anonymized or pseudonymized to remove its personally identifying characteristics ("Aggregated Data"), including for statistical purposes. Aggregated Data may be kept indefinitely.
Bucksense will not sell, trade or rent Data, excluding Aggregated Data, to any third party unless we have the end user's prior consent.
However, Bucksense may provide the identity of an end user to third parties and/or disclose Data to third parties if it believes in good faith that such identification or disclosure are necessary to:
Bucksense may also disclose the Data:
Bucksense may also share Data with its service providers, such as cloud hosting providers and data security and fraud prevention services, in order to properly facilitate and provide Platform.
The end user has the right to access, rectify, right to object, claim, block about its data:
Please email us at firstname.lastname@example.org or adress indicated below, we will reply within 30 days.
It is possible that you will be asked for a contribution, but only if your requests are manifestly unfounded or excessive.
We may request a photocopy of your identity document to ensure your identity.
We use the information we collect on the Bucksense Ad Platform to serve you with interest-based ads based on your inferred interests, preferences and location.
Please note that if you opt out of Bucksense Ad Platform using your information for interest-based advertising you may still receive “generic” ads from us that are not based on your inferred interests.
We have taken extensive technical and organisational measures to secure your data against potential risks, such as unauthorised login or access, unauthorised perusal, amendment or distribution, as well as against loss, deletion or misuse.
In order to protect your personal data against unauthorised access by third parties when being transmitted, we secure data transmissions, if necessary, using SSL encryption.
This is a standard encryption procedure for online services, particularly for the Internet.
In order to process and store the data we collect, this Data is sometimes transferred to countries outside the European Union, this is done on the basis of contractual regulations stipulated by law that ensure appropriate protection of your data.
If you have any questions or concerns about our privacy practices, you may contact us:
140 West Street, 2nd Fl New York, NY 10007